Basic principles of UI design (2024)

Pega expects all members of the team to know what great user experience is, and why it is valuable:to practice empathy for the users of our products and to deliver them fantastic experiences.To do this, one must learn to see UI as a UX professional does.

Misalignment;Spacing problems; Data display errors; Scrolling flaws; and Language oversights: these are critical issues that UX design and front-end professionals see to quickly gauge the quality of implemented user interfaces (UI).

This module helps you see and describe frequently encountered issues and address them. The goal is to build UIs that help users accomplish their tasks with ease and efficiency and are frictionless.

Indeed, a well-implemented UI should feel easy and barely be noticed. Good UI is invisible. Bad UI is a distraction.

To accomplish this goal, it’s helpful to understand the difference between UI and UX. These terms have different meanings in software. UI (or user interface) refers to the technical elements on the screen that a user interacts with — buttons, links, fields, and so on. UX (or user experience) refers to the complete experience, which includes users’ workflow, what data should appear on a screen and when, the order and structure of that data, and how multiple screens fit together in a cohesive way.

This module focuses primarily on the basics of proper UI but also touches on a few essentials of UX as well. The overall quality of any design is ultimately determined by measurable outcomes: Are users of production applications efficient, productive, and accurate?

Indeed, “good-looking” UI doesn’t necessarily mean the feature was well-designed, but since even a good design will fail if poorly implemented—if the basics of decent UI are ignored—it’s important for us all to learn how to see and understand, at a glance, the essentials of good UI implementation as a designer or front-end developer would.

Let’s start with some basics. The fundamentals of “good UI” or “bad UI” revolve around four essential principles: Consistency, Context, Simplification, and Accessibility.

Consistency

Consistent application structure, data, navigation, alignment, and spacing reduce the amount of effort it takes to understand how to use an interface. This makes applications more efficient and successful. Applications that behave inconsistently demand constant focus on the interface from users. Instead, we want users to focus not on the interface itself, but on the content, the data, and the choices they need to complete their tasks. It is very important to provide our users with consistent ways of interacting with our apps.

Context

Context refers to the set of variables needed to understand how to provide ideal outcomes from your software. This includes an understanding of who the users are, their roles, their experience with the application, or other applications, and which devices they are using. Providing familiar experiences to our users will drive productivity in our applications, and reduce expensive training time. Context can also be task-specific: Which application data or application interactions should be grouped so they form a logical collection that is prioritized by likely usage. Understanding the correct context is necessary for successful application design.

Simplification

Simplified software is easier to use than complicated software. There’s a law in UX called Hick’s Law,which states: The time it takes to make a decision increases with the number and complexity of choices.

While that may sound obvious, we sometimes see enterprise applications, which ignore this rule and end up with overly complex interfaces. Reducing the number of concepts a user engages with is the same as reducing the options for error and confusion, and the same as building more productive outcomes. We need to provide data and UI elements necessary for a user to complete a task, but we should strive to provide just what is necessary for the desired outcome.

What data is necessary for, say, a contact center representative to change a customer’s address, and at the same time, provide the best full engagement of that customer? How can we provide an opportunity for improved services, better options, etc. without providing so much information that the agent is overwhelmed, and as a result, underperforms? How can we simplify mouse or keyboard interactions so that the contact center rep does as little as possible while engaging the customer and solving the customer’s concerns?

Enterprise applications may always have a certain level of complexity, which can be difficult to reduce, but any attempt to produce the simplest experiences—simplifying information, text, and interactions will improve performance.

Accessibility

The last critical principle is accessibility. Accessibility is the measure of whether our apps are usable by everyone. The rules of accessibility, while not spelled out in this module, are a legal necessity for most projects. Legality notwithstanding, building accessible UI is the same thing as building quality UI. Indeed, accessible UIs are easier for everyone to use, are more effective and productive, and are easier to upgrade. Pega has accessibility tooling, which you should take advantage of. By following the other principles of consistency, context, and simplification, you will be well on your way to solving many accessibility issues.

Check your knowledge with the following interaction.

Basic principles of UI design (2024)

FAQs

What is the basic principle of UI design? ›

Strong visual hierarchy is a core design principle of a successful user interface. It consists of arranging visual elements in a way that explains the level of importance of each element and guides users to take the desired action.

What are the 4 golden rules of UI design? ›

The UI design principals are: Place users in control of the interface Make it comfortable to interact with a product Reduce cognitive load Make user interfaces consistent 1.

What are the 4 C's of UI design? ›

First C of Four Cs in User Experience Design

Consistency. Continuity. Context. Complementary.

What is the 6 3 1 rule in UI design? ›

While using the 6:3:1 Rule, designers have to choose a dominant color and use it in 60% of the space, a secondary color in 30% and a final color in the remaining 10%. The 6:3:1 rule eases the eye of users to move from one point to another comfortably.

What is basic UI design? ›

User interface (UI) design is the process designers use to build interfaces in software or computerized devices, focusing on looks or style. Designers aim to create interfaces which users find easy to use and pleasurable. UI design refers to graphical user interfaces and other forms—e.g., voice-controlled interfaces.

What is the 60 30 10 rule in UI design? ›

The idea is simple. When you choose a new color palette, 60% of the palette is dedicated to the dominant color — usually, we call it neutral. Secondary color, or complementary, makes up 30% of the palette, and a third color, accent one, is used for the remaining 10% of the design.

What are the first principles UI? ›

Understanding First Principles Thinking

In UX design, this means dissecting user experiences, interfaces, and functionalities to their most basic components and understanding them at an elemental level.

What are the 7 rules of design? ›

The fundamental principles of design are: Emphasis, Balance and Alignment, Contrast, Repetition, Proportion, Movement and White Space. Design differs from art in that it has to have a purpose. Visually, this functionality is interpreted by making sure an image has a center of attention, a point of focus.

What are the 4 pillars of user interface design? ›

The 4 Pillars of Great UX: Usability, Equity, Enjoyment, and Utility.

What are the key elements of UI? ›

Buttons, icons, text. Input UI components allow users to input information directly into a design. Examples here might include user input components such as onboarding components or checkout components. Input fields, input dropdowns, input steppers, sliders, checkboxes, radio buttons, toggles/switches.

What are the 5 dimensions of UI? ›

The 5 dimensions or parts of interactions: Words, visuals, time, physical objects, and behavior when put together in the correct way, enriches the experience a user has with the digital product.

What is the golden rule of UI design? ›

The golden rules are divided into three groups: Place Users in Control. Reduce Users' Memory Load. Make the Interface Consistent.

What is the 80 20 rule in UI UX? ›

It states that roughly 80% of the results come from 20% of the causes. This principle has been applied across various domains, from economics to business, and it's just as relevant in the field of UX design.

What is the banana rule in UX UI design? ›

The banana rule of UX is a design principle that states that users should be able to find what they need on a website or app as easily as peeling a banana. This means that the user interface should be clear, concise, and easy to navigate.

What are the UI design principles keys? ›

Top UI Design Principles
  • Clarity and simplicity.
  • Consistency.
  • Feedback.
  • Prioritisation.
  • Accessibility.
  • Visual hierarchy.
  • Flexibility.
  • Error prevention and recovery.
Nov 23, 2023

What is the fundamental of UI design? ›

Consistency and Simplicity

Consistency in UI design is crucial. It ensures that users can easily predict how the system behaves. Whether it's the placement of navigation menus, button styles, or color schemes, consistency creates a comfortable user experience. Take Google's search engine as an example.

What is the basic concept of UI UX design? ›

UX encompasses all the experiences a person has with a product or service, from beginning to end. UI design is specific to the individual means by which people interact with a product or service. The “face” of the experience, if you will.

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