2023 has witnessed a remarkable surge in these YouTubers' earnings, with the top echelon of YouTube stars collectively raking in $300 million.
Thriving from the YouTube gold rush
The landscape of entertainment is evolving faster than ever before and a new generation of content creators on YouTube have gained celebrity status. Not only have these influencers harnessed the power of the internet to acquire a massive following, but they have also encashed it for massive fortunes. The year 2023 has witnessed a remarkable surge in their earnings, with the top echelon of YouTube stars collectively raking in a staggering $300 million, as per Forbes. With a platform boasting close to two billion viewers, the YouTube community continues to grow, propelling these digital influencers into the league of the world's highest-paid entertainers. Let's dive into the lives and fortunes of the top 10 richest YouTubers of 2023.
1. MrBeast: The undisputed ruler
Leading the pack is the inimitable MrBeast, who at the age of 23, stands as an epitome of internet success with a record-breaking $54 million in earnings for 2021 alone. His videos showcase audacious stunts and larger-than-life challenges, garnering as many as 10 billion views. He even spendt 50 hours buried alive, offered $10,000 to a bathtub of snakes daredevil, and created his own version of the hit show "Squid Game," to gain such tremendous fame. MrBeast's immense paychecks would place him among the top-paid stars in the entertainment industry, outshining luminaries like Billie Eilish and even K-pop sensations BTS.
2. Jake Paul: A controversial comeback
Jake Paul, the ever-controversial figure, made a triumphant return to the list with earnings of $45 million. His resurgence can be attributed to a transition towards boxing, including victories against MMA fighters. While his journey was marred by a scandal involving his brother Logan, Jake Paul's boxing career now accounts for a substantial portion of his earnings.
3. Markiplier: From gaming to TV stardom
Markiplier's unique brand of content, featuring gameplay videos and collaborative projects, has propelled him towards prominence, with earnings reaching $38 million. Markiplier's influence translates into his exceptional merchandise sales, especially after his "Unus Annus" series, a collaboration with fellow YouTuber Ethan Nestor-Darling. Not content with YouTube fame alone, Markiplier is branching out into television, with hopes of transforming his podcast dramatization into a TV series.
4. Rhett and Link: From talk show to building an empire
What began as a nerdy talk show evolved into a multimedia empire for Rhett and Link. Their spinoffs and brand extensions have significantly boosted their YouTube views and earnings. Their "Mythical Kitchen" cooking series and a $5 million investment fund for fellow YouTubers further solidified their status as internet moguls. Their risqué live stream event was a milestone which attracted significant viewership and revenue.
5. Unspeakable: Minecraft and beyond
After turning his enthusiasm for Minecraft into online gaming content, YouTuber Unspeakable commands the loyalty of 20 million subscribers. Last year, he made the bold move of selling his YouTube video catalog to Spotter in exchange for immediate capital. This strategic move allowed Unspeakable to invest in his own business's growth.
6. Nastya: A child star's rise
Nastya, a seven-year-old sensation captured hearts simply by showcasing everyday life events on her channel Like Nastya. Her Spotter deal, similar to Unspeakable's, turned out to be a smart financial move at an early age. In addition to her YouTube empire, Nastya's revenue flows in from brand extensions, including merchandise lines and even NFT collections.
7. Ryan Kaji: Growing up in the limelight
Ryan Kaji became a viral sensation at the age of four with his toy reviews, but his business team has strategically started focusing on maintaining brand image as he grows up. Collaborations with licensing and media startups alongside animated characters like Red Titan have ensured Ryan's continued relevance. With branded merchandise and a strong YouTube presence, Ryan's World remains a YouTube powerhouse.
8. Dude Perfect: Blending sports and comedy
Dude Perfect, a group of sports-comedy aficionados has struck gold with their daring stunts and comedic content. Their viral videos featuring gravity-defying tricks have captured a global audience, and they followed it up with a live tour, allowing fans to witness their antics up close. They have also published a book to cement their position as multi-platform entertainers.
9. Logan Paul: A path to redemption
Logan Paul returned to the list after a scandal-induced hiatus and embraced boxing among other ventures. Paul has made significant strides in rehabilitating his image, while foraying into the NFT market coupled with a successful podcast, for diversifying his revenue streams.
10. Preston Arsem*nt: Mastering Minecraft
Another YouTuber to capitalize on the demand for Minecraft content is Preston Arsem*nt, often recognized by his channel name PrestonPlayz. With nearly 12 million subscribers, Preston's gaming prowess has drawn a dedicated following. His adaptability shines through as he keeps his content topical, such as creating a Minecraft version of "Squid Game's" challenges.
